The founder of Freshned, Maurichino Zschüschen is an enthusiastic footballer. To do something for the club where Maurichino knew so many football highlights, he decided to have Freshned sponsor a senior team of the club Blauw Geel ’38 Veghel. A small gesture with great potential consequences. Indeed sponsorship creates a win-win situation for both the sponsor and the sponsored party: the football team has more resources for training and Freshned appears on the field and in the media, which generates a lot of free publicity.